Digital Content Producers and Influencers 201 Workshop - Fresno

Content Producers / Influencers 201 Workshop

brought to you by:

Fulton Film Company

It is our humble pleasure 

to announce the Guest of Honor:

Mr. Noy Ounkham

Film Commissioner - Laos
https://laosfilmcommission.com/

Sea Star TV & Entertainment

FOCUS of Event:

1. Entertainment Business

2. Strategic Career Planning for 2020

3. Project Development 

"Teach. Coach. Mentor."


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Ready to build

meaningful and professional

relationships with real people, who

work in the Entertainment industry?



If you said, "Yes."

This workshop is for you!

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Treat yourself with 

the GIFT of Education.

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2 DAYS of very valuable information

brought to us in Fresno, Ca!

December 28, 2019 - 9AM - 4PM

December 29, 2019 - 9AM - 4PM

GUEST SPEAKERS + EDUCATORS:

John Duffy - Film Producer / Life Coach
9:00AM - 10:00 AM - Saturday December 28th

Mindset of a Champion


Alena Gerard - Talent / Executive Producer
10:00AM - 11:00AM - Saturday December 28th


LUNCH BREAK


John Duffy - Film Producer / Life Coach
1:00PM - 4:00 PM - Saturday December 28th

Film Producing 360 - Hollywood Style

END DAY


Rob Hayes - Music Producer / Executive Assistant
10:00AM - 11:00AM - Sunday, December 29th

High Level Executives Assistant


Diane Mussellman - Writer / Producer
12:45 - 1:45pm Sunday 29th

Producing + Film Festivals


Steven Sanchez - Photographer / Author
1:00pm - 2:00PM - Sunday, December 29

Concert Photography + Publishing a Book



George Ohan - Digital Content Producer
Attitude + Leadership + Digital Content Sales


KP Phagnasay - Actor / Producer
Live Video set up + Live Stream




BRING your personal projects 

to this 2 day event, 

and start Producing it!




You will have access 

to JOHN DUFFY,

 Hollywood Producer, 

Line Producer, Director -



Have a conversation with him about your project.




This is a huge treat for us in the Central Valley!

Look him up!
IMDb: https://www.imdb.com/name/nm0240485/



AGES 16+ ok with parents permission.




Cost of this workshop

is only $200.


EVENT on Facebook:

https://www.facebook.com/events/1651176738357646/

Some people need to see a Guarantee. 

Here it is.

We offer you a Mentorship, until you are able to secure your $200 back based on entertainment business knowledge that we share with you. The point of this education is so you can immediately learn techniques to earn income via Digital Content Production.



We are making it a point, that every participant get an opportunity to earn their $200 workshop fee back from a business deal that they negotiate using their new skills, or by leveraging the skills of Mr. George Ohan, owner of Fulton Film Company, to help generate new business for the workshop participant.



There is no promise of employment made. This is simply an on-going mentorship until the workshop participant chooses to take advantage of opportunities to generate income by providing Digital Content Production as a service, to clients of their choice.



SPEAKERS and times are subject to change. 

We will do our best to communicate all changes, but as we all know, things happen. 

Make my First Video Ad, a Step-By-Step guide

https://fultonfilmcompany.com/

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Your First Video Ad, Step-By-Step

Step 1: Set Goals

You can’t get where you want to go if you don’t know the destination. Rather than set your goal as revenue alone, get specific on what immediate action you want your audience to take, and just as importantly, how you want them to feel about your brand. It is with these smaller steps that you will see your business grow and customers returning to you. 

Pinpoint the goal(s) of your video ad to guide your decision-making in all the steps that follow. Here are examples of clear goals when creating each video:

• Excite visitors to view my website
• Promote a special sale
• Ask a question that elicits social engagement
• Attract readers by promoting original blog content
• Tell the story of my business to build brand loyalty

Step 2: Decide on your message

The most effective ads convey a clear, strong message, and do so very quickly. While you may have a lot of important things to say to your audience, focus on just one message at a time, and save other points for your next video. Your message should always speak to your customer’s viewpoint. Remember, it’s not about telling your audience how awesome your business is, it’s about how awesome you can make them!

Questions to ask yourself as you prepare the video concept:

• Why should my audience care about what I am telling them?
• What is most unique about my brand that the customer won’t find elsewhere?
• Is my message about my business, or is my message about the customer’s experience?
• 
  

Step 3: Bring your message to life

Now for the fun part! Start by choosing from our video stock so that your video will be uniquely yours. Then write the text that will accompany each frame. Text should be brief and to the point, conveying your message clearly and compellingly.

• What tone will best convey my message to the audience? Humorous? Empathetic? Nostalgic? Cautionary? Keep the tone consistent throughout when choosing footage, text and music.
• Does the footage match the emotion that I want my message to evoke?
• Is the visual experience interesting and eye-catching?
• Is my language clear and understandable?

Step 4: Put it all together

Video is so effective because it combines footage, text and sound to give your audience a multi-sensory experience. You will want to consider each of these aspects and how they work together as a whole.

• Does the opening of my video ad hook the viewer quickly? A strong start is crucial to get people watching.
• Are all the elements brought together smoothly? Do the visuals, text and music enhance the message or detract from it? Preview the ad through the customer’s eyes.
• Most videos are played without sound, so make sure your ad works equally well with and without music.

Step 5: Clarify a Call to Action

Once you have conveyed your message to your viewers, you must give them the next step. Tell them exactly what it is you want them to do, whether it is to go somewhere for more information, fill out a form, sign up for a promotion or order your product. Generally speaking, the call to action (also known as CTA) appears at the end of the video. To take a deeper dive into creating CTAs for your video.

Step 6: Promote Your Video Ad

You did it! Now you’re ready to debut your first video ad to the world. Make sure to cover all your marketing bases with a distribution strategy that hits every major channel.

Here’s a list of places to share video content with your audience:

Social Networks. Of course, you’ll want to post on Facebook, Twitter and Instagram but also consider LinkedIn and SlideShare for B2B exposure.

Your website, blog and campaign landing pages. Videos on your site can help increase conversion by 80%, and Google boosts search results for pages where users are spending more time (in this case, watching a video keeps them on your page longer). Make it easy for viewers to share your video by adding share buttons where applicable.

Your YouTube channel. YouTube is the second largest search engine on the web behind Google, and can be leveraged to drive viewers back to your website or social media pages.

Your email list. Just adding the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribers by 26%.

Your email signature. Even after you’ve sent an email campaign that showcases your video, you can still continue to link it in your signature for additional views, or for customers who come along later.

Online communities. Many industries or interest groups create their own online communities, whether on Twitter chat, a Facebook group, Reddit, or another forum. For best results, make sure you are already active in these communities and not just there to advertise, and that you are sharing content that is relevant to the group.

Step 7: Make more video

You didn’t think it was over, did you? After conducting a recent user review we found that the most successful marketing efforts include publishing 1-2 videos per week. That means that you have many more opportunities to play with new footage and showcase new elements of your business online.

Photographer: Dallas Lake Koslan

SMALL BUSINESS VIDEO PRODUCTION

Video Marketing

Digital Content made easy

INBOX Fulton Film Company ASAP.

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Cool Blog article sent via email inbox by: Slide.ly / Promo

Film Schedule for Clovis Veterans Film Festival

9:00AM – Start Ceremony. 

“Local Filmmaker Highlight”

9:30 - First film rolls:

Voice of the Veteran – Local filmmaker – 27:58

A Soldier has 2 parts (short video)– Lorenzo Jr. – 4:40

Honoring Our Veterans

Bud’s Odyssey – 26:03

All American – 8:46

The Flag – 24:05

Women in Film

The Christmas You Don’t Know – 8:16

Call Me Ma’am – 4:25

This is Me – 6:44

Scratch on Metal – 4:01

*Women Veterans Promo – 1:43 (Honor Media)

Zombie Break

Zombie Soldier – 5:09

Zulu Six – 5:00

*SGT Stubby, Animation Promo – 3:22 (VetFlicks)

<>Script Contest Winners

<>Film Festival winners

Feature Film

Brothers at War – 110 Minutes
(Executive Producer, Gary Sinise)

http://www.cvmdistrict.org/veteransday2017

Event info*

About the film festival in Clovis, on Veteran's Day

CLOVIS VETERANS MEMORIAL FILM FESTIVAL

Saturday

November 11, 2017

Veteran's Day

Free Film Festival

Written by: Steven Sanchez

Clovis, Ca, November 10^th, 2017 




– On Saturday, November 11^th, 2017, on Veteran's Day weekend, from 9am-3pm, the Clovis Veterans Memorial District will host the first ever Clovis Veterans Memorial Film Festival 2017. 

Genres of films range from fiction to nonfiction, short film to feature length, documentary to scripted, with appearances by the respective filmmakers and participants involved in the films. 

A free event that is open to the public. The theme of the event is Honor, Perspective, Healing – to honor our veterans; bring their perspectives onto the big screen; and through that viewing they can have a peace of mind to see their services will forever be remembered.

     Located in the heart of the Central Valley in California, Clovis, along with other surrounding cities and towns, have developed a reputation for being some of the most patriotic communities. Central California has a very high population of veterans who have sacrificed their lives serving in the military of the United States. 


That’s why it’s very fitting to hold the festival in the Old Town area (downtown) of Clovis, that was the very mission for the coordinators hosting the event. 

The Fulton Film Company, founded by George Ohan in 2016, a veteran himself with the U.S. Army, is a production company that offers free educational sessions on filmmaking, acting, and photography. His program is called "Teach. Coach. Mentor." and the classes are offered for free at the Clovis Veterans Memorial District.

Besides honoring our veterans, George has made it his goal to put the local film community more on the map, to bring Hollywood to the Valley, and to help local artists  to look in CenCal to make it in the entertainment business. In his opinion, the place for "Art success" is here, in Clovis, Fresno, and Madera area.

     The festival looks to not only bring generations of Veterans together, but as a way for local aspiring filmmakers, actors, and artists to interact with their moviemaking peers. Unfortunately, the Central Valley doesn’t house too many premieres or film showcases like this, with the exception of the Tower Theatre in downtown Fresno with the Fresno Film Festival. (Support them too!)

This event allows for local filmmakers, even former veterans, and others across the country to show their filmmaking chops and abilities. Giving inspiration to Valley artists that this is worth pursuing

 as a career while supporting a good cause, and hopefully it can inspire more festivals to happen

 in the future.

     They’ll be screening over 10 various film projects throughout the day with short breaks in between each film block for the audience. Among the film selections is the short documentary ALL-AMERICAN, directed by Philadelphia filmmakers Michael Ayjian & Stephen Skeel; and the documentary feature film, BROTHERS AT WAR, directed by Jake Rademacher and executive produced by the actor, Gary Sinise (FORREST GUMP, CSI:NY) followed by a Q&A with the director.

All American - film

     For information regarding the event, go to Facebook at https://www.facebook.com/events/2251479571745130/ through the Fulton Film Company 



Facebook page https://www.facebook.com/fultonfilmcompany/ and their main website

https://www.fultonfilmcompany.com. For additional details go to the Clovis Veterans Memorial

All American - film

District main website http://www.cvmdistrict.org and go to their events page

Clovis Veterans Memorial Film Festival

Founder, Lorenzo Rios

http://www.cvmdistrict.org/veteransday2017 

to see the schedule of events they have taking place

throughout the day.

ABOUT FULTON FILM COMPANY

Fulton Film Company, created in 2016, was established as a public safety and education organization. We want creative people to have the freedom to make art and respect the laws of the local community too. If more filmmakers, photographers, and freelancers know the rules and regulations that regulate their industry, then we will have a more well-trained and safe community of artists with a creative space used for art, actor training, entrepreneurship workshops, digital filmmaking classes, and photography.

Zulu Six - Film

ABOUT CLOVIS VETERANS MEMORIAL DISTRICT

The Clovis Veterans Memorial District is dedicated to serving our veterans and our community, and has been since 1946. We're proud to honor all members of the armed forces, including those who have served in combat positions. One of the most important responsibilities of the Clovis Veterans Memorial District is the commissioning and maintenance of our memorials. Each memorial honors the veterans of our community in a different form and represents a different aspect of veterans' service.

One of the most important responsibilities of the Clovis Veterans Memorial District is the commissioning and maintenance of our memorials. Each memorial honors the veterans of our community in a different form and represents a different aspect of veterans' service.